Privacy Policy

Introduction

Astraeus Technology Limited ("we", "us", "our", or "Agrianta") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your information when you use our website and services.

Astraeus Technology Limited is a company registered in England and Wales (Company Number: 15162283). We are the data controller responsible for your personal data.

This policy applies to all users of our website at agrianta.com and our farm management platform.

Who This Policy Applies To

We process personal data from the following categories of individuals:

• Farm users: Farmers, farm managers, and farm workers who use our platform to manage their operations
• Veterinarians and advisors: Professionals granted access to farm data through our Vet Insights module or partner sharing features
• Website visitors: People who browse our website or contact us through our forms
• Prospective customers: Individuals who enquire about our services or request demonstrations
• Business partners and suppliers: Companies and individuals we work with to deliver our services

Information We Collect

We collect and process the following categories of personal data:

Information you provide directly

• Account information: name, email address, phone number, organisation name
• Farm data: farm location, herd information, livestock records, compliance logs, drug records, and withdrawal dates
• Sensor and device data: information from connected sensors, collars, tags, boluses, cameras, and environmental monitors
• Communications: messages you send us via contact forms or email
• Payment information: billing details processed securely through our payment provider

Information collected automatically

• Device information: browser type, operating system, device type
• Usage data: pages visited, features used, time spent on pages
• Technical data: IP address, approximate location (country level)
• Analytics data: collected via PostHog to help us improve our services

How We Use Your Information

We use your personal data for the following purposes:

• Service provision: To operate and maintain your account, process your farm data, and provide our livestock monitoring services
• Communication: To respond to your enquiries and send important service updates
• Improvement: To analyse usage patterns and improve our platform's functionality
• Security: To detect and prevent fraud, abuse, and security issues
• Legal compliance: To comply with applicable laws and regulations
• Marketing: With your consent, to send you information about new features and services

Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract: Processing necessary to perform our contract with you (e.g., providing our services)
• Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services and ensuring security
• Consent: Where you have given explicit consent (e.g., marketing communications, analytics cookies)
• Legal obligation: Processing necessary to comply with legal requirements

Cookies and Analytics

We use cookies and similar technologies to improve your experience on our website. You can manage your cookie preferences through the consent banner displayed when you first visit our site.

Types of cookies we use

• Essential cookies: Required for the website to function properly (e.g., authentication, security)
• Analytics cookies: Help us understand how visitors use our site (via PostHog)

Analytics

We use PostHog for analytics, which is hosted in the EU. We only enable analytics tracking after you provide consent. You can withdraw your consent at any time by clearing your browser cookies and revisiting our site.

For detailed information about the specific cookies we use, please see our Cookie Policy.

How We Share Your Information

We do not sell your personal data. We may share your information with:

Sharing you control

• Veterinarians and advisors: You can grant veterinary practices and agricultural advisors access to your farm data through our platform. When you share access, we provide them with the email address and contact details necessary to connect. You can revoke this access at any time through your account settings.
• Team members: If you invite colleagues or farm workers to your organisation, they will have access to shared farm data according to the permissions you set.

Sharing for service delivery

• Service providers: Third parties who help us operate our services (e.g., cloud hosting, payment processing, analytics)
• Professional advisers: Lawyers, accountants, and auditors where necessary
• Law enforcement: When required by law or to protect our legal rights
• Business transfers: In connection with a merger, acquisition, or sale of assets

All third-party service providers are required to protect your data and only process it in accordance with our instructions.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Account data: Retained while your account is active and for 2 years after closure
• Farm and livestock data: Retained while your account is active; you can request deletion at any time
• Analytics data: Retained for up to 2 years
• Financial records: Retained for 7 years as required by UK law

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data in a machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@agrianta.com. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication measures
• Staff training on data protection
• Incident response procedures

International Data Transfers

Your data is primarily stored and processed within the UK and European Economic Area (EEA). Where we transfer data outside these regions, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO) or transfers to countries with an adequacy decision.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting a notice on our website or sending you an email. We encourage you to review this policy periodically.

Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). You can contact the ICO at ico.org.uk/make-a-complaint or by phone on 0303 123 1113. However, we would appreciate the opportunity to address your concerns first.

Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us: